Why is this horseshit still going on? Why is it necessary to be “extreme” anything, and at that, so extreme you forget how to spell? “Xtreme” isn’t extreme anymore, it’s boring and predictable.
We’ve talked about the “dirty little X” before. We love that X. But “Xtreme” just throws that X right in our faces, and when everybody does it, it gets oversaturated, and loses its cool. It becomes soggy, loathsome, and detestable.
There is a band called Xtreme. There are TWO off-road motorcycle companies named Xtreme (that I know of). Apparently the other motocross producers just make motorcycles for retirement communities (which would be extreme in its own way). Even the Extreme Motorcycle Company can’t keep up with these mavericks.
There is an endless list of companies with this name:
Xtreme RC Cars
X-Treme Rock Climbing
Xtreme Outdoor Karting
X-Treme Radio
Xtreme Notebooks
X-treme Geek
Xtreme Couture (That’s a MMA dojo, not a dress store)
Xtreme Gymnastics
I tip my hat to the creators of the X-Games, though. In 1995 the X-Games debuted in Providence, but they were called the “Extreme Games”. The following year, the name was changed to the X-Games. They totally skipped the intermediary “Xtreme Games” and got right to the point. I miss the winter mountain biking slalom, though. That was xtreme. Xtremely retarded.
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