This one is specific. BMW has just launched a new ad campaign that revolves around the slogan “Efficient Dynamics“.
What a meaningless, sophomoric, puerile, dogshit horseshit whaleshit idea for selling cars. This is clearly the work of a whole committee of adfucks because no single semi-educated human person with half a moral compass could be so [...]
Words I Hate
Weird Stuff —
Category Archives: Weird Stuff
Efficient Dynamics
Chyron
This is a word you may not be familiar with, but you’ve surely seen one. If you watch news, particularly cable news, the chyron is the section in the lower third of the screen where the station shows names, headlines, a news feed, or a stock ticker. It’s basically all the graphics layed over whatever [...]
Xtreme
Why is this horseshit still going on? Why is it necessary to be “extreme” anything, and at that, so extreme you forget how to spell? “Xtreme” isn’t extreme anymore, it’s boring and predictable.
We’ve talked about the “dirty little X” before. We love that X. But “Xtreme” just throws that X right in our faces, and [...]
Pataflafla
In drumming, in particular using the snare drum, there are these things called “rudiments”. A rudiment is a basic pattern one learns to build a kind of drumming vocabulary. There are several national and international drumming organizations that recognize the most important rudiments, and currently there are at least 40 accepted rudiments. These range from [...]